Recent issues of Perspective by da Vinci

Asia Pacific Region

Da Vinci Marketing And Managing Values Affiliation

da Vinci is pleased to announce their affiliation with Managing Values.
Dr. Attracta Lagan, their CEO, is a specialist in training organisations in Ethics and Value Policy and Practice....
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Happy Birthday Leonardo!

April 15th is a very special birthday to da Vinci marketing, as it belongs to our inspiration, Leonardo da Vinci. In honour of Leonardo, historically one of the World's most creative geniuses,...
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Da Vinci Marketing By-The-Hour

Now you don't need to have a specific project going to engage with da Vinci Marketing. You can have face-to-face time with a senior, seasoned marketing professional for confidential discussion,...
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The Value Of Experience

We are living in fast times right now. Trendwatching.com has recently dubbed it "Nowism." We all want it now, like Veruka Salt, mostly because it all seems to be increasingly available to us now,...
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Collaborative Innovation Is The New Black

Have you heard? Collaboration is the new black. Leaders all over the world are exploring how this powerful trend can be harnessed, managed and utilised as a consistent part of their company...

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What's Your Proposition?

So many of the calls we take at da Vinci are from organisations that have a great product or service to offer the market, but their team is not organised around it; therefore, they lack clarity...

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Middle East Region

How Do You Influence Your Customers?

Picture the scenario that we've all been in before - you're in a shop and looking to purchase maybe a TV, book, dress, perfume or a tennis racquet.  Or it could be...

Better Results Through Better Briefs

How many times have we heard ‘it's a waste of time and money, my agency just doesn't get it'. So, who is actually responsible for the quality of an agency's output?

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A Lot Can Happen In A Year

There are certain times in the year that provide businesses with a natural pause to review, reflect and modify the course of the business for the next chapter.

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Challenging Your Business Flow

We are operating in interesting times and entering a new cycle of the market and business. Constant change is a given; a business will always ebb and flow. Managing the cycle to our benefit is...

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